I was asked by historic British hospitality and pub chain, Fullers, to help them craft a new Griffin marque to match a new 3D griffin created by Heera Taak. The project was over two years over all, with a few twists and turns, but it's awesome to see it out in the wild now. Thanks to Melissa Ryall for the great AD.
Case study below.
![](https://cdn.myportfolio.com/13db6078686b2e3ac46460cec2fba65b/23a46361-885b-49f2-8c0a-fb0d8f9701dd_rw_3840.jpg?h=88c0fd0df763dfef5f6ff26a45d5c34f)
![](https://cdn.myportfolio.com/13db6078686b2e3ac46460cec2fba65b/1c70488f-389b-4c68-84e6-6e7cf64220c7_rw_3840.jpg?h=401dd41a2eb5c7bd8c7142eac3de5029)
![](https://cdn.myportfolio.com/13db6078686b2e3ac46460cec2fba65b/458ac10b-2ae3-4fed-950c-93960a90692b_rw_3840.jpg?h=f7a5a30c8a330e061fcd63d3242b730f)
![](https://cdn.myportfolio.com/13db6078686b2e3ac46460cec2fba65b/ec937051-2283-4720-9e4b-c3ce427b1b61_rw_1920.jpg?h=814678a20682a111e4313261fd70912d)
![](https://cdn.myportfolio.com/13db6078686b2e3ac46460cec2fba65b/355f7a3f-5b3c-4ab3-9346-db09502210e0_rw_1920.jpg?h=ff4debf1751e1dc49c493cdff75addec)
![](https://cdn.myportfolio.com/13db6078686b2e3ac46460cec2fba65b/69fdac29-bd66-4613-87c1-af9dc674a72e_rw_3840.jpg?h=fe4c02a5a1638a8a8efaf05bf1b4bd44)
![](https://cdn.myportfolio.com/13db6078686b2e3ac46460cec2fba65b/8e535837-42df-4f34-99f9-9d30b457c586_rw_1920.jpg?h=98ff7cc5c7899cff07b566837cada22c)
![](https://cdn.myportfolio.com/13db6078686b2e3ac46460cec2fba65b/859f9ea9-e865-479e-a69f-cf45edbd3dd7_rw_1920.jpg?h=83f80fa1319fce4470c464c2c3c3af8a)